I am an entrepreneur at heart, a marketing enthusiast, a certified professional coach, and a business consultant.
My journey has guided me to this opportunity to help to rediscover your soul’s passions and to embrace life's major milestones.
My holistic approach is designed to guide you during difficult growth and transformation milestones with optimism and enthusiasm!
As your mentor, I will help you be empowered to lead a successful career, to create or manage a more profitable business, and lead a more balanced life!
Let's embark together on this journey. Let's make it happen!
My personal journey
Making things happen!
I was born to European parents and raised in the heart of one of the most multicultural cities in North America - Montréal, Canada. Upon completing my business degree, and with my passport in hand, I embarked on my career and explored the planet!
I’m a Certified Coach Practitioner and an associate member of the Canadian Coaching Federation (CCF). I have a Bachelor of Commerce Degree (B Comm.) from Concordia University (Montréal, Canada), with a major in Finance and Marketing.
I started my journey in the financial services sector. The thrill of the investment markets was where I wanted to be. I held several successful positions from a stock trader to an investment advisor and portfolio manager.
Soon, my creative and passionate side called out to me. I pursued strategic managerial positions, primarily in the marketing and sales divisions. I successfully launched lucrative and innovative products and services. I oversaw the creation of awards winning campaigns, managed motivated teams while expanding my horizons and expertise.
Fork in the road - Oh! Oh!
Birth of my professional baby – iZita Marketing
After 20 years in the corporate world, and due to a major corporate restructuring, I found myself on my own. I knew in my heart that my soul wanted a more balanced life: less work, more time with family and friends!
In 2010, I leaped faith and founded my consulting firm, iZita Marketing. Since then, I have the privilege of working with enterprises that required a new strategic direction. I've developed successful B2B and B2C marketing and sales plans, personalized business coaching and consulting sessions, digital marketing, social media, branding, and creative design, and much more.
I’ve partnered with Canadian government agencies to help aspiring entrepreneurs bring their creative ideas to the market. Together, we build sound business plans, develop and implement realistic marketing strategies while respecting limited budgets, resources and timelines.
Pursuing NEW dreams and destinations!!
iZita Coaching and Consulting
In 2017, my soul nudged me to expand my wings to explore new goals and challenges.
While consulting with clients, I learned that many professional decisions were made with deep-rooted personal emotions. There is a need for more balanced and harmonious attitudes, which ultimately leads to successful and fulfilling lives.
Clients have told me that I connect, empathize, and bring out the best in people. I feel blessed to have received so much positive feedback. This ability has helped them with challenges in their personal lives and in the growth of their careers or enterprises.
So, I expanded my firm’s offering. I became a certified life and business coach to fulfill this niche and my new found calling!
Let’s embark on the journey together
Each person needs to find joy and fulfillment in their own lives with clearly defined aspirations, renewed goals, positive guidance, hard work, and direct accountability.
I know firsthand the twists and turns of finding your calling and passion in life - Whether you’re starting or growing your business, looking for a new career or seeking that dream promotion, retiring or semi-retiring, or needing guidance on how to reach your personal aspirations.
Every coaching session or business consultation is customized, and tailored to your specific goals. Every journey is different and special!
Willing to do the work? Let me send you some of my insights!
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